For engineers and makers trying to move into production, distribution can frequently be forgotten, ignored, or underestimated. Distribution is an essential and complicated part of the process and is the point where your end customers will have their first physical interaction with your product. To make certain that this first impression is a good one, besides a fantastic product, you need to get it to them in a timely manner and in a professional, protective package.
For this, it is important to consider where and how to keep your product, how it will be packaged to ensure it is professional yet reasonably inexpensive, who will physically make the shipment when it is ordered, and what method of shipping will be used and how much it will cost. It’s not just helpful but crucial to think through, step by step, the process of how your product will move from the production line to your customer’s hand.